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1 marketing action
1) марк. маркетинговая акция (ограниченная во времени деятельность по продвижению товара или услуги; напр., раздача призов, распродажа, проведение конкурса с призами и т. д.)See:2) марк. маркетинговое действие (любое действие, предпринятое в рамках маркетинговой деятельности фирмы) -
2 marketing action
Реклама: маркетинговая акция, маркетинговое усилие -
3 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
4 marketing concept
1) эк. концепция маркетинга, маркетинговая концепция (интегрированная целевая философия бизнеса, ориентированная на потребителя и прибыль)2) марк. концепция маркетинговой деятельности ( принципы осуществления мероприятий по продвижению товаров к потребителю)See:* * ** * *концепция, в соответствии с которой для получения прибыли бизнес должен выявлять и удовлетворять нужды потребителей -
5 marketing event
марк. маркетинговое событие* (какое-л. мероприятие, напр., распродажа, выставка, конкурс с вручением призов-товаров компании, проводимое компанией для привлечения внимания к себе и своей продукции)See: -
6 marketing experiment
1) марк. маркетинговый эксперимент (проведение какой-л. нестандартной маркетинговой акции для воздействия на сбыт товаров)See:2) марк. = test marketing -
7 marketing plan
Mktgoverall marketing objectives and the strategies and programs of action designed to achieve those objectives -
8 action device
рекл. прием побуждения к действию* (элемент или технология прямого маркетинга, предназначенная для вовлечения читателя рекламы в процесс оценки сообщения или ответа на него, напр., включение в комплект почтовой рекламы бланков для ответов)Syn:See: -
9 direct marketing
марк. прямой маркетинг, директ-маркетинг, личный [персонализированный\] маркетинг (проведение маркетинговых исследований, продвижение и продажа товаров через создание и использование прямых связей между продавцом и потребителем; продавец или его агенты контактируют с потребителями путем личных встреч, обращений по телефону, по почте и т. д.)Syn:See:integrated direct marketing, direct marketing agency, request marketing, television marketing, direct mail marketing, catalogue marketing, telemarketing, database marketing, direct advertising, mass marketing, interactive marketing, action device, Farmer-to-Consumer Direct Marketing Act, ICC International Code of Direct Marketing, British Direct Marketing Association, Direct Marketing Association, Direct Marketing Educational Foundation, European Direct Marketing Association, Federation of European Direct Marketing, Caples award, personal sale
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прямой маркетинг: реклама товаров, направленная непосредственно на конкретных потенциальных клиентов.* * *. . Словарь экономических терминов .* * *продажа товаров непосредственно потребителям, а не розничным продавцам: выполнение заказов по почте, торговля путем прямой рассылки рекламы, «холодный про-звон», торговля по телефонным заказам, торговля путем обхода домов и т. д. -
10 direct response marketing
Mktgthe use of direct forms of advertising to elicit inquiries or sales from potential customers directly to producers or service providers. Direct response marketing aims to bypass intermediaries such as retailers or wholesalers. Forms of communication used include direct mail, home shopping channels, and television and press advertisements.The ultimate business dictionary > direct response marketing
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11 direct action marketing
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12 direct
direct action action f directe;COMPUTING direct addressing adressage m direct;direct advertising publicité f directe;direct banking banque f à distance;direct competition concurrence f directe;direct costs charges f pl directes, frais m pl directs;direct cost accounting (méthode f de) comptabilité f des coûts variables;direct costing méthode des coûts variables ou proportionnels;∎ to pay by direct debit payer par prélèvement automatique;∎ to pay by direct deposit payer par prélèvement automatique;TELECOMMUNICATIONS direct dialling automatique m;direct expenses coûts m pl directs;direct fixed costs charges fixes directes, frais fixes directs;direct flight vol m direct;direct investment investissement m direct;direct labour main-d'œuvre f directe;direct labour cost prix m de la main-d'œuvre directe;direct letter of credit lettre f de crédit directe;TELECOMMUNICATIONS direct line ligne f directe;MARKETING direct mail publipostage m;MARKETING direct mail advertising publicité directe ou par publipostage;MARKETING direct mail campaign campagne f de publicité directe;direct marketing marketing m direct;direct marketing agency agence f de marketing direct;direct product profitability rentabilité f directe du produit;direct purchase achat m direct;direct purchasing achat direct;direct response advertising publicité à réponse directe;direct sale vente f directe;direct selling vente directe;FINANCE direct tax impôt m direct;FINANCE direct taxation contributions f pl directes(company, work) diriger;∎ to direct sb to do sth ordonner à qn de faire qch -
13 MA
1) Общая лексика: moving averages2) Компьютерная техника: Maya Ascii3) Медицина: mitral annulus, mitral atresia4) Американизм: Mutual Agreement5) Военный термин: Mediterranean area, Militia Act, Mindless Automaton, Ministry of Aviation, Mission Assessment, Missions Advisor, machine account, maintainability analysis, maintenance, maintenance ability, maintenance actions, maintenance area, manpower administration, manpower allotment, manpower authorization, manual, manufacturing and assembly, map analysis, maritime airfield, marshalling area, material authorization, maximum accuracy, mechanical aptitude, medical assistance, medium altitude, medium artillery, mess attendant, mileage allowance, military academy, military aircraft, military allocations, military assistance, military attache, military aviation, military aviator, missile alert, missile assembly, mission accomplished, mission analysis, mission area, mobilization augmentee, monitoring agency, mountain artillery, multichannel analyzer, muzzle action6) Техника: My Age, maintenance analysis, megampere, memory address, mill annealed, военное обозначение кассет, обозначение для самолётных радиостанций (принятое МСЭ), радиомаяк с вертикальными излучателями7) Химия: Methyl Acrylate, Метилакрилат (Methyl acrylate), метиловый эфир акриловой кислоты8) Математика: скользящее среднее (moving average)9) Метеорология: Middle Air10) Юридический термин: Made And Attempted, Male Adult11) Экономика: ( manager assistant) заместитель управляющего12) География: Массачусетс13) Кино: Suitable for Mature Audiences only14) Металлургия: Matched Angles, metals and alloys15) Политика: Madagascar16) Психология: mental age17) Сокращение: Maritime Administration, Massachusetts (US state), Massachusetts, Medical Assistant (UK Royal Navy), Middle Ages, Military Adviser, Military Assistant (British Army), Military Attache (British Army), Mission Abort, Mobilisation Augmentee, Multi-chambered Auto-injector, master, maximum accuracy range, mental ability, mercury arc, metal anchor, military astronautics, mission assembly, moist air, Master of Arts (degree), Mature Audiences (TV program rating), (USN Rating) Master-At-Arms, MANPRINT Assessment, Maanantai (Finnish: Monday), Machine Accountant (Naval Rating), Madagascar (Malagasy), Magister Artium (Master of Arts), Mai^tre E`s Arts (French: Master of Arts), Main Assist (Everquest), Maintaining Activity, Maintenance Action, Maintenance Administrator, Maintenance Agreement, Maintenance and Adaptation (ATMF), Major Arcana (Lineage 2 game armor set), Makarska, Croatia (license plate), Makeshift Apathy (Michigan music group), Malev Hungarian Airlines Limited - Hungary (IATA airline code), Management Accounts, Management Activity, Management Advocate, Management Agent (metadirectory services), Manitoba, Mannheim, Germany (license plate), Manual (welding), Manual Assist (nursing), Maranhao (Brazil), Margin Agreement, Marijuana Anonymous, Marin Academy (California), Market America (independent entrepenurial corporation founded by James H Ridinger), Marketing Authorization, Martha Argerich (pianist), Martial Artist (gaming), Mass Analyzer, Master Administrator, Master of Audiology, Masurium (element), Materials, Materials Analyst, Mathematics, MatureAsskickers (gaming clan), Maximum Allowance, Mildly Amused, Mean Average (mathematics), Measurement and Analysis (process area; Capability Maturity Model Integration), Mechanical Advantage (machines), Mechanical Ambush, Mechanical Animals (Marilyn Manson album), MediArchive (website), Medical Administrator, Medical Advisor, Medical Attendant, Medicare Advantage, Mega Annum (one million years, geological chronology), Memory Administration, Mesh Antenna, Message Analysis, Meta Analysis, помощник врача (сокр. от medical assistant), фельдшер (сокр. от medical assistant), Methanandamide, Metropolitan Area Network, Microsoft Access, Middle Assyrian, Military Academy (West Point, NY), Military Aircrew, Military Applications, Military Assistant, MJU Alert (Hekimian), Mini Alert (System Sensor Sounder), Minnehaha Academy (Minneapolis), Minor Actinide, Minor Arterial (State highway Information), Miscible Accounting, Missed Abortion, Missed Appointment, Missed Approach, Mission Assignment, Mission Assurance (Homeland Defense), Mittelalter (German: Middle Ages), Mobile Allocation (PCS - GSM), Mobile Armor (Gundam series), Mobile Service, Mobility Agent, Mobilization Assistant, Molecular Absorption, Moored Alongside, Morbid Angel (band), Morocco (ISO country code, top level domain), Mortuary Affairs, Motorcycling Australia, Motorist Assist, Move Along, Multi-Access, Multi-Alert (system sensor brand name), Multichambered Autoinjector, Multiple Access, Multiple Answer, Multiple Award, Music Ant (online guide for music software), Willys-Overland 1/4 Ton 4 X 4 Truck (1st Model of WWII Jeep), Marketing Authorization - регистрационное удостоверение (РУ)18) Физиология: Medical authorization, Metamorphic Anamorphosis, Moderately Advanced, Muscle Activity19) Электроника: Main Amplifier, Mechanical Advantage, Milliammeter, Multi-channel Analyser20) Вычислительная техника: Management Agent, Massachusetts (US state postal designation)21) Нефть: massive anhydrite, mud acid, анализ ремонтопригодности (maintainability analysis), анализ технического обслуживания (maintainability analysis), глинокислота (mud acid), грязевая кислота (mud acid)22) Фирменный знак: Master Specialties23) Холодильная техника: modified atmosphere24) СМИ: Media Access25) Деловая лексика: Management Action, Marketing And Advertising, магистр - специалист по коммерческой терминологии на двух языках (commercial languages), магистр - специалист по коммерческой терминологии на одном языке (commercial language), магистр гуманитарных наук (Master of Arts), магистр политических и экономических наук (econ.), магистр экономических наук (econ.)26) Бурение: мощная свита ангидритов (massive anhydrite)27) Образование: магистр - специалист по коммерческой терминологии на одном языке/нескольких языках (commercial languages)28) Сетевые технологии: Message Area29) ЕБРР: monitoring adviser30) Полимеры: maleic anhydride31) Контроль качества: maintainability, moving average32) Океанография: Meteorological Applications33) Авиационная медицина: mental addition34) SAP.тех. атрибут мониторинга35) Электротехника: magnetic amplifier36) Имена и фамилии: Martha Anderson (china paintings)37) Фармация: Marketing authorisation38) Общественная организация: Minnesota Advocates for Human Rights39) Должность: Master of Arts, Modern Arts, Multicultural Assistant40) Чат: Mildly Apathetic41) Единицы измерений: Mega Anna, Mega Annum -
14 Ma
1) Общая лексика: moving averages2) Компьютерная техника: Maya Ascii3) Медицина: mitral annulus, mitral atresia4) Американизм: Mutual Agreement5) Военный термин: Mediterranean area, Militia Act, Mindless Automaton, Ministry of Aviation, Mission Assessment, Missions Advisor, machine account, maintainability analysis, maintenance, maintenance ability, maintenance actions, maintenance area, manpower administration, manpower allotment, manpower authorization, manual, manufacturing and assembly, map analysis, maritime airfield, marshalling area, material authorization, maximum accuracy, mechanical aptitude, medical assistance, medium altitude, medium artillery, mess attendant, mileage allowance, military academy, military aircraft, military allocations, military assistance, military attache, military aviation, military aviator, missile alert, missile assembly, mission accomplished, mission analysis, mission area, mobilization augmentee, monitoring agency, mountain artillery, multichannel analyzer, muzzle action6) Техника: My Age, maintenance analysis, megampere, memory address, mill annealed, военное обозначение кассет, обозначение для самолётных радиостанций (принятое МСЭ), радиомаяк с вертикальными излучателями7) Химия: Methyl Acrylate, Метилакрилат (Methyl acrylate), метиловый эфир акриловой кислоты8) Математика: скользящее среднее (moving average)9) Метеорология: Middle Air10) Юридический термин: Made And Attempted, Male Adult11) Экономика: ( manager assistant) заместитель управляющего12) География: Массачусетс13) Кино: Suitable for Mature Audiences only14) Металлургия: Matched Angles, metals and alloys15) Политика: Madagascar16) Психология: mental age17) Сокращение: Maritime Administration, Massachusetts (US state), Massachusetts, Medical Assistant (UK Royal Navy), Middle Ages, Military Adviser, Military Assistant (British Army), Military Attache (British Army), Mission Abort, Mobilisation Augmentee, Multi-chambered Auto-injector, master, maximum accuracy range, mental ability, mercury arc, metal anchor, military astronautics, mission assembly, moist air, Master of Arts (degree), Mature Audiences (TV program rating), (USN Rating) Master-At-Arms, MANPRINT Assessment, Maanantai (Finnish: Monday), Machine Accountant (Naval Rating), Madagascar (Malagasy), Magister Artium (Master of Arts), Mai^tre E`s Arts (French: Master of Arts), Main Assist (Everquest), Maintaining Activity, Maintenance Action, Maintenance Administrator, Maintenance Agreement, Maintenance and Adaptation (ATMF), Major Arcana (Lineage 2 game armor set), Makarska, Croatia (license plate), Makeshift Apathy (Michigan music group), Malev Hungarian Airlines Limited - Hungary (IATA airline code), Management Accounts, Management Activity, Management Advocate, Management Agent (metadirectory services), Manitoba, Mannheim, Germany (license plate), Manual (welding), Manual Assist (nursing), Maranhao (Brazil), Margin Agreement, Marijuana Anonymous, Marin Academy (California), Market America (independent entrepenurial corporation founded by James H Ridinger), Marketing Authorization, Martha Argerich (pianist), Martial Artist (gaming), Mass Analyzer, Master Administrator, Master of Audiology, Masurium (element), Materials, Materials Analyst, Mathematics, MatureAsskickers (gaming clan), Maximum Allowance, Mildly Amused, Mean Average (mathematics), Measurement and Analysis (process area; Capability Maturity Model Integration), Mechanical Advantage (machines), Mechanical Ambush, Mechanical Animals (Marilyn Manson album), MediArchive (website), Medical Administrator, Medical Advisor, Medical Attendant, Medicare Advantage, Mega Annum (one million years, geological chronology), Memory Administration, Mesh Antenna, Message Analysis, Meta Analysis, помощник врача (сокр. от medical assistant), фельдшер (сокр. от medical assistant), Methanandamide, Metropolitan Area Network, Microsoft Access, Middle Assyrian, Military Academy (West Point, NY), Military Aircrew, Military Applications, Military Assistant, MJU Alert (Hekimian), Mini Alert (System Sensor Sounder), Minnehaha Academy (Minneapolis), Minor Actinide, Minor Arterial (State highway Information), Miscible Accounting, Missed Abortion, Missed Appointment, Missed Approach, Mission Assignment, Mission Assurance (Homeland Defense), Mittelalter (German: Middle Ages), Mobile Allocation (PCS - GSM), Mobile Armor (Gundam series), Mobile Service, Mobility Agent, Mobilization Assistant, Molecular Absorption, Moored Alongside, Morbid Angel (band), Morocco (ISO country code, top level domain), Mortuary Affairs, Motorcycling Australia, Motorist Assist, Move Along, Multi-Access, Multi-Alert (system sensor brand name), Multichambered Autoinjector, Multiple Access, Multiple Answer, Multiple Award, Music Ant (online guide for music software), Willys-Overland 1/4 Ton 4 X 4 Truck (1st Model of WWII Jeep), Marketing Authorization - регистрационное удостоверение (РУ)18) Физиология: Medical authorization, Metamorphic Anamorphosis, Moderately Advanced, Muscle Activity19) Электроника: Main Amplifier, Mechanical Advantage, Milliammeter, Multi-channel Analyser20) Вычислительная техника: Management Agent, Massachusetts (US state postal designation)21) Нефть: massive anhydrite, mud acid, анализ ремонтопригодности (maintainability analysis), анализ технического обслуживания (maintainability analysis), глинокислота (mud acid), грязевая кислота (mud acid)22) Фирменный знак: Master Specialties23) Холодильная техника: modified atmosphere24) СМИ: Media Access25) Деловая лексика: Management Action, Marketing And Advertising, магистр - специалист по коммерческой терминологии на двух языках (commercial languages), магистр - специалист по коммерческой терминологии на одном языке (commercial language), магистр гуманитарных наук (Master of Arts), магистр политических и экономических наук (econ.), магистр экономических наук (econ.)26) Бурение: мощная свита ангидритов (massive anhydrite)27) Образование: магистр - специалист по коммерческой терминологии на одном языке/нескольких языках (commercial languages)28) Сетевые технологии: Message Area29) ЕБРР: monitoring adviser30) Полимеры: maleic anhydride31) Контроль качества: maintainability, moving average32) Океанография: Meteorological Applications33) Авиационная медицина: mental addition34) SAP.тех. атрибут мониторинга35) Электротехника: magnetic amplifier36) Имена и фамилии: Martha Anderson (china paintings)37) Фармация: Marketing authorisation38) Общественная организация: Minnesota Advocates for Human Rights39) Должность: Master of Arts, Modern Arts, Multicultural Assistant40) Чат: Mildly Apathetic41) Единицы измерений: Mega Anna, Mega Annum -
15 mA
1) Общая лексика: moving averages2) Компьютерная техника: Maya Ascii3) Медицина: mitral annulus, mitral atresia4) Американизм: Mutual Agreement5) Военный термин: Mediterranean area, Militia Act, Mindless Automaton, Ministry of Aviation, Mission Assessment, Missions Advisor, machine account, maintainability analysis, maintenance, maintenance ability, maintenance actions, maintenance area, manpower administration, manpower allotment, manpower authorization, manual, manufacturing and assembly, map analysis, maritime airfield, marshalling area, material authorization, maximum accuracy, mechanical aptitude, medical assistance, medium altitude, medium artillery, mess attendant, mileage allowance, military academy, military aircraft, military allocations, military assistance, military attache, military aviation, military aviator, missile alert, missile assembly, mission accomplished, mission analysis, mission area, mobilization augmentee, monitoring agency, mountain artillery, multichannel analyzer, muzzle action6) Техника: My Age, maintenance analysis, megampere, memory address, mill annealed, военное обозначение кассет, обозначение для самолётных радиостанций (принятое МСЭ), радиомаяк с вертикальными излучателями7) Химия: Methyl Acrylate, Метилакрилат (Methyl acrylate), метиловый эфир акриловой кислоты8) Математика: скользящее среднее (moving average)9) Метеорология: Middle Air10) Юридический термин: Made And Attempted, Male Adult11) Экономика: ( manager assistant) заместитель управляющего12) География: Массачусетс13) Кино: Suitable for Mature Audiences only14) Металлургия: Matched Angles, metals and alloys15) Политика: Madagascar16) Психология: mental age17) Сокращение: Maritime Administration, Massachusetts (US state), Massachusetts, Medical Assistant (UK Royal Navy), Middle Ages, Military Adviser, Military Assistant (British Army), Military Attache (British Army), Mission Abort, Mobilisation Augmentee, Multi-chambered Auto-injector, master, maximum accuracy range, mental ability, mercury arc, metal anchor, military astronautics, mission assembly, moist air, Master of Arts (degree), Mature Audiences (TV program rating), (USN Rating) Master-At-Arms, MANPRINT Assessment, Maanantai (Finnish: Monday), Machine Accountant (Naval Rating), Madagascar (Malagasy), Magister Artium (Master of Arts), Mai^tre E`s Arts (French: Master of Arts), Main Assist (Everquest), Maintaining Activity, Maintenance Action, Maintenance Administrator, Maintenance Agreement, Maintenance and Adaptation (ATMF), Major Arcana (Lineage 2 game armor set), Makarska, Croatia (license plate), Makeshift Apathy (Michigan music group), Malev Hungarian Airlines Limited - Hungary (IATA airline code), Management Accounts, Management Activity, Management Advocate, Management Agent (metadirectory services), Manitoba, Mannheim, Germany (license plate), Manual (welding), Manual Assist (nursing), Maranhao (Brazil), Margin Agreement, Marijuana Anonymous, Marin Academy (California), Market America (independent entrepenurial corporation founded by James H Ridinger), Marketing Authorization, Martha Argerich (pianist), Martial Artist (gaming), Mass Analyzer, Master Administrator, Master of Audiology, Masurium (element), Materials, Materials Analyst, Mathematics, MatureAsskickers (gaming clan), Maximum Allowance, Mildly Amused, Mean Average (mathematics), Measurement and Analysis (process area; Capability Maturity Model Integration), Mechanical Advantage (machines), Mechanical Ambush, Mechanical Animals (Marilyn Manson album), MediArchive (website), Medical Administrator, Medical Advisor, Medical Attendant, Medicare Advantage, Mega Annum (one million years, geological chronology), Memory Administration, Mesh Antenna, Message Analysis, Meta Analysis, помощник врача (сокр. от medical assistant), фельдшер (сокр. от medical assistant), Methanandamide, Metropolitan Area Network, Microsoft Access, Middle Assyrian, Military Academy (West Point, NY), Military Aircrew, Military Applications, Military Assistant, MJU Alert (Hekimian), Mini Alert (System Sensor Sounder), Minnehaha Academy (Minneapolis), Minor Actinide, Minor Arterial (State highway Information), Miscible Accounting, Missed Abortion, Missed Appointment, Missed Approach, Mission Assignment, Mission Assurance (Homeland Defense), Mittelalter (German: Middle Ages), Mobile Allocation (PCS - GSM), Mobile Armor (Gundam series), Mobile Service, Mobility Agent, Mobilization Assistant, Molecular Absorption, Moored Alongside, Morbid Angel (band), Morocco (ISO country code, top level domain), Mortuary Affairs, Motorcycling Australia, Motorist Assist, Move Along, Multi-Access, Multi-Alert (system sensor brand name), Multichambered Autoinjector, Multiple Access, Multiple Answer, Multiple Award, Music Ant (online guide for music software), Willys-Overland 1/4 Ton 4 X 4 Truck (1st Model of WWII Jeep), Marketing Authorization - регистрационное удостоверение (РУ)18) Физиология: Medical authorization, Metamorphic Anamorphosis, Moderately Advanced, Muscle Activity19) Электроника: Main Amplifier, Mechanical Advantage, Milliammeter, Multi-channel Analyser20) Вычислительная техника: Management Agent, Massachusetts (US state postal designation)21) Нефть: massive anhydrite, mud acid, анализ ремонтопригодности (maintainability analysis), анализ технического обслуживания (maintainability analysis), глинокислота (mud acid), грязевая кислота (mud acid)22) Фирменный знак: Master Specialties23) Холодильная техника: modified atmosphere24) СМИ: Media Access25) Деловая лексика: Management Action, Marketing And Advertising, магистр - специалист по коммерческой терминологии на двух языках (commercial languages), магистр - специалист по коммерческой терминологии на одном языке (commercial language), магистр гуманитарных наук (Master of Arts), магистр политических и экономических наук (econ.), магистр экономических наук (econ.)26) Бурение: мощная свита ангидритов (massive anhydrite)27) Образование: магистр - специалист по коммерческой терминологии на одном языке/нескольких языках (commercial languages)28) Сетевые технологии: Message Area29) ЕБРР: monitoring adviser30) Полимеры: maleic anhydride31) Контроль качества: maintainability, moving average32) Океанография: Meteorological Applications33) Авиационная медицина: mental addition34) SAP.тех. атрибут мониторинга35) Электротехника: magnetic amplifier36) Имена и фамилии: Martha Anderson (china paintings)37) Фармация: Marketing authorisation38) Общественная организация: Minnesota Advocates for Human Rights39) Должность: Master of Arts, Modern Arts, Multicultural Assistant40) Чат: Mildly Apathetic41) Единицы измерений: Mega Anna, Mega Annum -
16 ma
1) Общая лексика: moving averages2) Компьютерная техника: Maya Ascii3) Медицина: mitral annulus, mitral atresia4) Американизм: Mutual Agreement5) Военный термин: Mediterranean area, Militia Act, Mindless Automaton, Ministry of Aviation, Mission Assessment, Missions Advisor, machine account, maintainability analysis, maintenance, maintenance ability, maintenance actions, maintenance area, manpower administration, manpower allotment, manpower authorization, manual, manufacturing and assembly, map analysis, maritime airfield, marshalling area, material authorization, maximum accuracy, mechanical aptitude, medical assistance, medium altitude, medium artillery, mess attendant, mileage allowance, military academy, military aircraft, military allocations, military assistance, military attache, military aviation, military aviator, missile alert, missile assembly, mission accomplished, mission analysis, mission area, mobilization augmentee, monitoring agency, mountain artillery, multichannel analyzer, muzzle action6) Техника: My Age, maintenance analysis, megampere, memory address, mill annealed, военное обозначение кассет, обозначение для самолётных радиостанций (принятое МСЭ), радиомаяк с вертикальными излучателями7) Химия: Methyl Acrylate, Метилакрилат (Methyl acrylate), метиловый эфир акриловой кислоты8) Математика: скользящее среднее (moving average)9) Метеорология: Middle Air10) Юридический термин: Made And Attempted, Male Adult11) Экономика: ( manager assistant) заместитель управляющего12) География: Массачусетс13) Кино: Suitable for Mature Audiences only14) Металлургия: Matched Angles, metals and alloys15) Политика: Madagascar16) Психология: mental age17) Сокращение: Maritime Administration, Massachusetts (US state), Massachusetts, Medical Assistant (UK Royal Navy), Middle Ages, Military Adviser, Military Assistant (British Army), Military Attache (British Army), Mission Abort, Mobilisation Augmentee, Multi-chambered Auto-injector, master, maximum accuracy range, mental ability, mercury arc, metal anchor, military astronautics, mission assembly, moist air, Master of Arts (degree), Mature Audiences (TV program rating), (USN Rating) Master-At-Arms, MANPRINT Assessment, Maanantai (Finnish: Monday), Machine Accountant (Naval Rating), Madagascar (Malagasy), Magister Artium (Master of Arts), Mai^tre E`s Arts (French: Master of Arts), Main Assist (Everquest), Maintaining Activity, Maintenance Action, Maintenance Administrator, Maintenance Agreement, Maintenance and Adaptation (ATMF), Major Arcana (Lineage 2 game armor set), Makarska, Croatia (license plate), Makeshift Apathy (Michigan music group), Malev Hungarian Airlines Limited - Hungary (IATA airline code), Management Accounts, Management Activity, Management Advocate, Management Agent (metadirectory services), Manitoba, Mannheim, Germany (license plate), Manual (welding), Manual Assist (nursing), Maranhao (Brazil), Margin Agreement, Marijuana Anonymous, Marin Academy (California), Market America (independent entrepenurial corporation founded by James H Ridinger), Marketing Authorization, Martha Argerich (pianist), Martial Artist (gaming), Mass Analyzer, Master Administrator, Master of Audiology, Masurium (element), Materials, Materials Analyst, Mathematics, MatureAsskickers (gaming clan), Maximum Allowance, Mildly Amused, Mean Average (mathematics), Measurement and Analysis (process area; Capability Maturity Model Integration), Mechanical Advantage (machines), Mechanical Ambush, Mechanical Animals (Marilyn Manson album), MediArchive (website), Medical Administrator, Medical Advisor, Medical Attendant, Medicare Advantage, Mega Annum (one million years, geological chronology), Memory Administration, Mesh Antenna, Message Analysis, Meta Analysis, помощник врача (сокр. от medical assistant), фельдшер (сокр. от medical assistant), Methanandamide, Metropolitan Area Network, Microsoft Access, Middle Assyrian, Military Academy (West Point, NY), Military Aircrew, Military Applications, Military Assistant, MJU Alert (Hekimian), Mini Alert (System Sensor Sounder), Minnehaha Academy (Minneapolis), Minor Actinide, Minor Arterial (State highway Information), Miscible Accounting, Missed Abortion, Missed Appointment, Missed Approach, Mission Assignment, Mission Assurance (Homeland Defense), Mittelalter (German: Middle Ages), Mobile Allocation (PCS - GSM), Mobile Armor (Gundam series), Mobile Service, Mobility Agent, Mobilization Assistant, Molecular Absorption, Moored Alongside, Morbid Angel (band), Morocco (ISO country code, top level domain), Mortuary Affairs, Motorcycling Australia, Motorist Assist, Move Along, Multi-Access, Multi-Alert (system sensor brand name), Multichambered Autoinjector, Multiple Access, Multiple Answer, Multiple Award, Music Ant (online guide for music software), Willys-Overland 1/4 Ton 4 X 4 Truck (1st Model of WWII Jeep), Marketing Authorization - регистрационное удостоверение (РУ)18) Физиология: Medical authorization, Metamorphic Anamorphosis, Moderately Advanced, Muscle Activity19) Электроника: Main Amplifier, Mechanical Advantage, Milliammeter, Multi-channel Analyser20) Вычислительная техника: Management Agent, Massachusetts (US state postal designation)21) Нефть: massive anhydrite, mud acid, анализ ремонтопригодности (maintainability analysis), анализ технического обслуживания (maintainability analysis), глинокислота (mud acid), грязевая кислота (mud acid)22) Фирменный знак: Master Specialties23) Холодильная техника: modified atmosphere24) СМИ: Media Access25) Деловая лексика: Management Action, Marketing And Advertising, магистр - специалист по коммерческой терминологии на двух языках (commercial languages), магистр - специалист по коммерческой терминологии на одном языке (commercial language), магистр гуманитарных наук (Master of Arts), магистр политических и экономических наук (econ.), магистр экономических наук (econ.)26) Бурение: мощная свита ангидритов (massive anhydrite)27) Образование: магистр - специалист по коммерческой терминологии на одном языке/нескольких языках (commercial languages)28) Сетевые технологии: Message Area29) ЕБРР: monitoring adviser30) Полимеры: maleic anhydride31) Контроль качества: maintainability, moving average32) Океанография: Meteorological Applications33) Авиационная медицина: mental addition34) SAP.тех. атрибут мониторинга35) Электротехника: magnetic amplifier36) Имена и фамилии: Martha Anderson (china paintings)37) Фармация: Marketing authorisation38) Общественная организация: Minnesota Advocates for Human Rights39) Должность: Master of Arts, Modern Arts, Multicultural Assistant40) Чат: Mildly Apathetic41) Единицы измерений: Mega Anna, Mega Annum -
17 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
18 direct
direct [dɪ'rekt]diriger ⇒ 1 (a), 1 (d), 1 (g), 2 (a), 2 (b) réaliser ⇒ 1 (b) adresser ⇒ 1 (c) ordonner ⇒ 1 (e) instruire ⇒ 1 (f) faire de la réalisation ⇒ 2 (c) direct ⇒ 3 (a)-(c), 3 (e) exact ⇒ 3 (d) directement ⇒ 4(a) (supervise → business) diriger, gérer, mener; (→ office, work) diriger; (→ movements) guider; (→ traffic) régler(b) Cinema, Radio & Television (film, programme) réaliser; (actors) diriger; Theatre (play) mettre en scène;∎ directed by Danny Boyle Cinema, Radio & Television réalisation Danny Boyle; Theatre mise f en scène Danny Boyle∎ please direct your remarks to the chairperson veuillez adresser vos observations au président;∎ the accusation was directed at him l'accusation le visait;∎ he directed my attention to the map il a attiré mon attention sur la carte;∎ we should direct all our efforts towards improving our education service nous devrions consacrer tous nos efforts à améliorer notre système scolaire∎ I directed my steps homewards je me suis dirigé vers la maison;∎ can you direct me to the train station? pourriez-vous m'indiquer le chemin de la gare?(e) (instruct) ordonner;∎ he directed them to leave at once il leur a donné l'ordre de partir immédiatement;∎ she directed him to take control of the project elle l'a chargé de prendre en main le projet;∎ I did as I was directed j'ai fait comme on m'avait dit ou comme on m'en avait donné l'ordre;∎ take as directed (on drugs packaging) se conformer à la prescription du médecin∎ to direct the jury instruire le jury;∎ the judge directed the jury to bring in a verdict of guilty le juge incita le jury à rendre un verdict de culpabilité;∎ American directed verdict = verdict rendu par le jury sur la recommandation du juge∎ it's her first chance to direct Cinema, Radio & Television c'est la première fois qu'elle a l'occasion de faire de la réalisation; Theatre c'est la première fois qu'elle a l'occasion de faire de la mise en scène;∎ he's never directed before il n'a jamais fait de mise en scène(a) (straight) direct;∎ direct flight/route vol m/chemin m direct;∎ direct heating/lighting chauffage m/éclairage m direct(b) (immediate → cause, effect) direct, immédiat;∎ she has direct control over the finances les questions financières relèvent directement de sa responsabilité;∎ he's a direct descendant of the King il descend du roi en ligne directe;∎ keep out of direct sunlight (on packaging) évitez l'exposition directe au soleil;∎ you're not in direct danger of catching the disease vous ne courez pas de risque immédiat d'attraper cette maladie∎ he was always very direct with us il nous a toujours parlé très franchement;∎ she asked some very direct questions elle a posé des questions parfois très directes∎ direct quotation citation f exacte;∎ it's the direct opposite of what I said c'est exactement le contraire de ce que j'ai dit4 adverb(go) directement, tout droit;∎ to travel direct from London to Edinburgh prendre un train/un vol/ etc direct de Londres à Edimbourg;∎ to dispatch goods direct to sb expédier des marchandises directement à qn;∎ the concert will be broadcast direct from Paris ce concert sera transmis en direct de Paris►► Computing direct access accès m direct;direct action action f directe;direct advertising publicité f directe;direct banking banque f à distance;Telecommunications direct broadcast satellite satellite m de télédiffusion directe;direct costs charges fpl directes, frais mpl directs;direct cost accounting (méthode f de) comptabilité f des coûts variables;direct costing méthode f des coûts variables ou proportionnels;Electricity direct current courant m continu;∎ to pay by direct debit payer par prélèvement automatique;Telecommunications direct dialling automatique m;direct fixed costs coûts mpl fixes directs ou attribuables;direct hit coup m au but;∎ to score a direct hit on sth (of bomber) toucher qch en plein dans le mille; (of bomb) tomber en plein dans qch;∎ the missile made a direct hit le missile a atteint son objectif;∎ the palace is built to withstand a direct hit le palais a été construit pour résister à une bombe lâché d'un avion ou à un missile;∎ the ship suffered two direct hits from missiles le bateau a été touché par deux missiles;direct investment investissement m direct;direct labour main-d'œuvre f directe;direct labour cost prix m de la main-d'œuvre directe;Telecommunications direct line ligne f directe;direct mail advertising publicité f directe, publicité f par publipostage;direct mail campaign campagne f de publicité directe;direct marketing marketing m direct;Computing direct memory access accès m direct à la mémoire;Grammar direct object complément m (d'objet) direct;direct purchasing achats mpl directs;Grammar direct question question f au style direct;Politics direct rule = contrôle direct du maintien de l'ordre par le gouvernement britannique en Irlande du Nord imposé en 1972;direct selling vente f directe;Finance direct tax impôt m direct;Finance direct taxation imposition f directe -
19 test
test [test]test ⇒ 1 (a)-(e) contrôle ⇒ 1 (a), 1 (c) examen ⇒ 1 (b) tester ⇒ 3 (a), 3 (c) analyser ⇒ 3 (b), 3 (f) examiner ⇒ 3 (b) essayer ⇒ 3 (c) vérifier ⇒ 3 (d) contrôler ⇒ 3 (d) mesurer ⇒ 3 (e) évaluer ⇒ 3 (e) éprouver ⇒ 3 (g)1 noun∎ to pass a test réussir à un examen;∎ biology test interrogation f de biologie;∎ to sit or to take a test passer un examen;∎ general knowledge test test m de culture générale;∎ I'm taking my (driving) test tomorrow je passe mon permis (de conduire) demain;∎ did you pass your (driving) test? avez-vous été reçu au permis (de conduire)?∎ to undergo tests subir des tests ou examens;∎ to have a blood test faire faire une analyse de sang;∎ to have an eye test se faire examiner la vue;∎ the lab did a test for salmonella le laboratoire a fait une analyse pour détecter la présence de salmonelles(c) (trial → of equipment, machine) test m, essai m, épreuve f; (→ of quality) contrôle m; Marketing (→ of reaction, popularity) évaluation f;∎ to carry out tests on sth effectuer des tests sur qch;∎ all new drugs undergo clinical tests tous les nouveaux médicaments subissent des tests cliniques;∎ a test for noise levels un contrôle des niveaux sonores;∎ to be on test être testé ou à l'essai;∎ to put sth to the test tester qch, faire l'essai de qch(d) (of character, endurance, resolve) test m;∎ a good test of character un bon test de personnalité, un bon moyen de tester la personnalité;∎ to put sb to the test éprouver qn, mettre qn à l'épreuve;∎ his courage was really put to the test son courage fut sérieusement mis à l'épreuve ou éprouvé;∎ it's the first major test for the Prime Minister c'est la première fois que le Premier ministre est réellement mis à l'épreuve;∎ to stand the test se montrer à la hauteur;∎ also figurative test of strength épreuve f de force;∎ to stand the test of time durer, résister à l'épreuve du temps;∎ her books have certainly stood the test of time ses livres n'ont pas pris une ride∎ it's a test of union solidarity c'est un test de la solidarité syndicale;∎ it will be a test of popularity for the new leader ce sera un test de popularité pour le nouveau dirigeant;∎ the by-election will be a good test of public opinion l'élection partielle représentera un bon test de l'opinion publiqued'essai(a) (examine → ability, knowledge, intelligence) tester, mesurer; School (→ pupils) tester, contrôler les connaissances de;∎ we were tested in geography nous avons eu un contrôle de géographie;∎ she was tested on her knowledge of plants on a testé ou vérifié ses connaissances botaniques∎ to have one's eyes tested se faire examiner la vue;∎ figurative you need your eyes tested or British testing! il faut mettre des lunettes!;∎ to test sb for AIDS faire subir le test de dépistage du sida à qn;∎ to test an athlete for steroids faire subir des tests à un athlète pour détecter l'usage de stéroïdes(c) (try out → prototype, car) essayer, faire l'essai de; (→ product) essayer; (→ weapon, procedure) tester; (→ drug) tester, expérimenter;∎ none of our products are tested on animals nos produits ne sont pas testés sur les animaux(d) (check → batteries, pressure, suspension) vérifier, contrôler∎ the day of action will test union solidarity la journée d'action permettra de mesurer ou d'évaluer la solidarité syndicale∎ the water was tested for phosphates on a analysé l'eau pour en déterminer le taux de phosphates;∎ to test food for starch rechercher la présence d'amidon dans les aliments;∎ figurative to test the water tâter le terrain(g) (tax → machinery, driver, patience) éprouver, mettre à l'épreuve;∎ to test sb to the limit pousser qn à bout ou à la dernière extrémité;∎ to test sb's patience to the limit mettre la patience de qn à rude épreuve∎ to test for salmonella faire une recherche de salmonelles;∎ to test for AIDS procéder à un test de dépistage du sida;∎ to test for the presence of gas rechercher la présence de gaz∎ she tested positive for AIDS son test de dépistage du sida s'est révélé positif∎ testing, testing! un, deux, trois!►► Law & History the Test Act = loi anglaise de 1673, abrogée en 1828, interdisant aux catholiques l'accès aux postes gouvernementaux et à la fonction de député;test area région f test;test ban interdiction f des essais nucléaires;test ban treaty traité m de prohibition des essais nucléaires;test bench banc m d'essai;British Television test card mire f;Law test case affaire f qui fait jurisprudence;∎ the trial has come to be regarded as a test case in environmental law ce procès a acquis force de précédent dans le domaine de la protection de l'environnement;∎ figurative doctors regard her experiences as a test case for some of their theories les médecins estiment que ses expériences vont leur permettre d'éprouver ou de mettre à l'épreuve certaines de leurs théories;test certificate certificat m d'essai;Television test chart mire f (de réglage);Marketing test city ville f test;test drive essai m sur route;∎ to go for a test drive essayer une voiture;Aviation test flight vol m d'essai;test market marché-test m, marché m témoin;British test match match m international, test-match m;American Television test pattern mire f (de réglage);Music test piece morceau m imposé ou de concours;test pilot pilote m d'essai;test run essai m;∎ to go for a test run faire un essai;test shot lancement m d'essai;test signal signal m de mesure;test site site m témoin;Cars test track piste f d'essai;test tube éprouvette f(a) (idea, theory) tester(b) (prototype, product) essayer, mettre à l'essai;∎ these products are tested out on animals ces produits sont testés sur les animaux -
20 MAP
1) Общая лексика: белки, а (группа белков, обеспечивающих поступательное движение за счёт толкательного усилия (динеин, кинезин, синколин), а также связывание и стабильность комплексов микротрубочек (белки -МАР, МАР2), - например, в составе веретена деления)2) Медицина: microtubules associated proteins, mean airway pressure (среднее давление в дыхательных путях), среднее артериальное давление, (method of activated particles) МАЧ (метод активированных частиц), mitral annuloplasty, malignant atrophic papulosis3) Военный термин: Master Attack Plan, Materiel Acquisition Process, Ministry of Aircraft Production, management analysis program, management assessment program, manpower allocation procedure, mechanical ambush patrol, medical aid post, military aid program, military aptitude predictor, military audit project, military automatic pistol, missile and package tester, modular avionics packaging, multiple aim point, munitions acquisition plan, mutual aid program, mutual assistance pact, mutual assistance plan, mutual assistance program, Ministry of Aviation Industry (USSR)4) Техника: Military Assistance Program, maintenance action plan, maintenance assessment package, maximum posteriori, memory allocation and protection, memory allocation and protection unit, message administration procedures, methodology assessment program, mitigation action plan, multiassociative processor, multiple-access processing, упаковывание в модифицированной газовой среде (modified atmosphere packaging)5) Сельское хозяйство: Monoammonium Phosphate, mean aortic pressure6) Химия: моноаммонийфосфат9) Страхование: market assistance plan10) Автомобильный термин: manifold absolute pressure - датчик давления во впускном коллекторе, manifold absolute pressure sensor, maniford absolute pressure (Krokodil), manifold absolute pressure (Krokodil)11) Оптика: measurement assurance program12) Телекоммуникации: Maintenance Administration Panel, Management Application Protocol, Manufacturing Automation Protocol (GM)13) Сокращение: MILSTAR Advanced Processor (USA), Membership Action Plan (NATO), Military Aid Program (USA), Military Assistance Program (USA), Ministry of Aviation Technology (Russia), Missed Approach Point, Mission Area Plan, Modular Acoustic Processor, Multiple Aim Point (USAF), Mutual Assistance Programme, Macroassembly Program, NATO Membership Action Plan, Linker Map (File Name Extension), MSN, Accessories, & PSP (Performance Service Plans) (Best Buy), Machinist Apprentice Program, Macro Arithmetic Processor, Macro Assembly Program, Macroeconomic Analysis and Policy, Madagascar Action Plan, Magnesium Ammonium Phosphate, Magnetic-Acoustic-Pressure, Magnetically Accelerated Projectile (Star Wars), Main Audio Program, Mainframe Acquisition Project, Maintenance Activation Plan, Maintenance Activity Pirmasens, Maintenance Analysis Procedures, Maintenance and Administrative Position (Nortel), Major Accounts Processing, Major Sync Point (ITU-T), Making Action Plans, Management Achievement Plan, Management Action Plan, Management Assistance Program, Management Process, Maneuverable Atmosphere Probe(s), Manifold Absolute Pressure, Manpower Analysis Paper, Manufacturing Application Protocol, Manufacturing Assembly Procedure, Manufacturing Automated Protocol, Manufacturing Automation Profile, Mapei - Quick Step (Tour de France cycling sponsor), Marathon Ashland Petroleum LLC, Marine Advisory Program, Marine Animal Productions, Maritime Airborne Patrol, Market Access Program, Market Analysis Portfolio, Market Analysis and Planning (Sprint - ISMF), Market Area Planning, Marketing Association of Pakistan, Markovian Arrival Process (concept in probability theory), Mass Air Pressure (sensor), Master Action Plan, Master Amino Acid Pattern, Master of Applied Politics, Materiel Acquisition Plan, Maximum A Posteriori Probability, Maximum A Posteriori estimate, Mazda Advancement Plan, Mean Airway Pressure, Mean Annual Precipitation, Measure of Academic Progress, Measurement Adoption Process, Media Accelerated Processor, Media Access Procedure, Media Access Project, Media Awareness Project, Medical Advantage Plan (AARP), Medical Aid for Palestinians, Medical Assessment Process, Medical Assistance Plan, Medical Assistance Program, Medical Assistance Program International, Medicare Advocacy Project, Medication Access Program (Georgia), Melanesian Alliance Party (Papua New Guinea), Membership Action Plan (NATO), Membrane Associated Protein, Memory Address Print, Memory Algorithm Processor, Memory Alliance Program, Memory Allocation Map, Merchant Account Provider, Merit Award Program (education), Mesh Access Point, Message Access Protocol, Message Application Part (Sprint), Message Application Programming, Messaging Application Protocol, Meteorology and Atmospheric Physics, Metropolitan Area Program, Mian Azmat Professionals (cricket), Michigan Adventure Park (Muskegon, Michigan), Michigan Advocacy Project, Michigan Airglow Payload, Microprocessor Applications Project, Microtubule-Associated Protein, Microwave Anisotropy Probe (NASA), Microwave Assisted Process (for detection of pollutants), Midrange Alliance Program, Military Advisory Panel, Military Aeronautical Pentathlon, Military Assistance Program (US), Milstar Advanced Processor, Miniature Array Package, Minimum Acceptable Performance (Hekimian), Minimum Advertised Price, Minimum-Advertised Pricing, Mining Automation Program (MMS Canada), Ministry for Antimonopoly Policy (Russian Federation), Minnesota AIDS Project, Mission Area Plan/Planning, Mission Assurance Plan, Mission Automation Plan, Missouri Assessment Program, Mitigation Action Plans, Mitogen-Activated Protein, Mitsubishi Assistance Package, Mixed Activation Products, Mobile Access Platform, Mobile Access Protocol, Mobile Agp Packet, Mobile Anchor Point, Mobile Antenna Platform, Mobile Application Part (GSM), Mobile Assistance Patrol, Mobility Anchor Point, Modern Aids to Planning, Modernization of Administrative Processes, Modified American Plan (hospitality industry), Modified Atmosphere Packaging, Modular Architecture Platform, Modular Avionics Package, Moisture, Ash and Protein, Mold Array Package, Monitored Asynchronous Protocol, Monitoring Attitudes of the Public (ACLI Survey), Monitoring the AIDS Pandemic (Pande'mie Mondiale de VIH/SIDA), Monoammonium Phosphate (agrochemistry), Monophasic Action Potential (cardiac electrophysiology), Montana Advocacy Program, Montreal Action Plan, Morbidity and Performance Assessment, Morning After Pill, Mortgagor Assistance Program (mortgage industry CRM), Mortier Adhe'sif Pla^tre (French: Skim Coat Plaster; a construction material), Morton Area Players, Motivation for Academic Performance (Duke University), Motorist Assistance Patrol, Motorist Assurance Program, Mouse Antibody Production, Mouse Atlas Project, Move Assistance Program, Movement And Position (tracking system), Multi Access Portal, Multi Agent Planning, Multi-Agency Profiler, Multi-Agency Project, Multi-Country AIDS Program (World Bank), Multicultural Achievers Program, Multidimensional Assignment Problem, Multimodal Application Platform (LiteScape), Multiple Access Protocol, Multiple Aim Point System, Multiplexed Access Point, Multiplexer Access Point, Multiservice Access Platform, Municipal Airport, Mural Arts Program (Philadelphia, Pennsylvania public art project), Mutualized Access Point, Mutually Agreed Positions, Mycobacterium Avium-subspecies Paratuberculosis, missed approach procedure (US DoD)14) Вычислительная техника: Manageability, Availability, Performance, Microprocessor Analysis Package, Mobile Application Part, Manufacturing Automation Protocol (General Motors), Maintenance Analysis Procedure (IBM), Mobile Application Part (MSC, GSM, Mobile-Systems), модульный акустический процессор15) Нефть: maximum allowable pressure16) Генетика: microtubule-associated proteins17) Космонавтика: Mediterranean Action Plan, Middle Atmosphere Program (SCOSTEP)18) Воздухоплавание: Minimum Audible Pressure19) Упаковка: (modified atmosphere packaging) упаковывание в модифицированной газовой среде (МГС)20) Глоссарий компании Сахалин Энерджи: Master Approvals Plan22) Сетевые технологии: мэйнфрейм, протокол автоматизации производства, центральная ЭВМ23) Полимеры: manifold air pressure24) Авиационная медицина: mean arterial pressure25) Расширение файла: Manufacturing Automation Protocol, Message Acceptance Pulse, Map file (usually created by compilers)26) Логистика: ПДЧ (Membership Action Plan - NATO)27) Карачаганак: Management Action Plan (План управленческих мероприятий) (отчёт по аудиту, мероприятия которые нужно провести по его результатам)
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